We are experts in developing sociodemographic and market studies, opinion polls, sector analyses, barometers and economic studies by gathering data.
MARKET AND OPINION STUDIES
Design and execution of research based on primary and secondary information analysis methodologies.
Areas:
- Public Services.
- Mobility and traffic.
- Consumer affairs and customer loyalty.
- Estimate of demand.
- Notoriety and preferences.
Services and Solutions:
- Sociodemographic studies.
- Market studies.
- Labour climate analysis, training needs.
- Economic structure studies.
- Satisfaction and quality studies.
- Opinion barometers.
- Training and panel management.
- Productive sector/structure analysis.
- Brand image and positioning.
RESEARCH AND CAPTURING INFORMATION
Integral design of projects aims at efficient decision making based on the capture, processing, use and representation of information from multiple sources and formats.
Areas:
- Opinion and satisfaction studies with services.
- Modelling and quantification of demand.
- Origin-destination matrixes.
- Household mobility surveys.
- Sectoral plans and desk research.
Services and Solutions:
- Research plans: sampling, questionnaires.
- Quantitative information: CATI, on line, postal, personal.
- Counts, forums, measurements, screen surveys.
- Application of qualitative techniques: panels, in-depth interviews, mystery shopping schemes.
- Descriptive statistical, inferential and multivariate analyses.
- Mapping representation of the results.
- Call centre / Contact / Mail centre.
